However, an overarching colour scheme and connective architectural elements now combine the three single structures into one visual unit. The façade’s unusual black and white colours, its filigree ornamentation and the integrative interaction of architecture, graphic design and light orchestration will create a distinctive character for the building on Zeil.Īs a reference point to the existing architecture – designed by Darmstadt-based architects Kramm & Strigl as a stylistic mix of constructive modernity and post-modernity – the building’s characteristic tripartite structure has been preserved. The new façade design gives Zeilgalerie a modern and unique appearance that stands out decisively from the architecture of the surrounding department stores. Several façade levels of varying designs create intriguing layered effects as well as a visual impression of depth. Lighting effects based on complex computer programming help change Zeilgalerie’s look and with the ambiguity involved allows for personal interpretation and identification. Here, architecture, which in principle tends to focus on constancy, approximates the dynamic processes of change in fashion and product design. In its function as brand architecture, the Zeilgalerie’s appearance must be able to reflect lifestyle and design trends alike. The building’s use as a self-enclosed and experience-oriented consumer world means that the façade can be completely disconnected from the building’s interior, thus permitting the creation of an independent design concept for this section. Due to the paramount significance of the front of the building in terms of typology and how it fits into the urban setting, 3deluxe’s design concept focuses closely on the architectural surface and its deepening in content, structure and materials.Īs it is the only exterior view of the complex that is enclosed on three sides, the façade facing out onto the Zeil shopping mall is therefore representative of the entire architecture – the perception of shape gets reduced to the perception of space.
ABRISS ZEILGALERIE FULL
The redesign of the Zeilgalerie shopping centre, which opened in 1992 and is renowned far beyond Frankfurt’s city limits, includes a completely new look for the façade and a full makeover of the public areas inside the complex. Retail Development Hesse, Germany design by 3deluxe in/exteriorĪwards: red dot award: communication designĬategory: Information Design / Public Space In its bottom right part, the engraving depicts the Pope, a Cardinal, a Jesuit high official (probably Superior General of the Order) and Prince Primates of the Holy Roman Empire gathered in a cave.Zeilgalerie Shopping Centre, Frankfurt Retail Center Photos, Building News Zeilgalerie Shopping Centre Frankfurt They are discussing the upcoming anti-Protestant measures. To the left, the Jesuit is getting money from a wealthy nobleman for an anti-Protestant propaganda, nevertheless to no effect.
Behind these figures in the house there are: a Jesuit, several released and deserter mercenaries, as well as a range of other villains the inscription above their heads goes: “Hic Inferis erat in terra Praesidium”, which means: “Here is hell on earth”. In the sky we can see the God wearing a Jesuit biretta and holding the insignia “IHS” with the nails and the pierced heart.
In the background, various scenes take place, allegorically representing subversive activity of the Jesuits and the Catholic Church against the Protestants, or so-called Counter-Reformation. There are for instance big fish eating small ones ships in the sea with the inscriptions warning that the sea is infested with evil sea fish two beasts of prey chasing a stork with an accompanying explanation that this is an evidence that the piety is being persecuted two foxes attacking a chick, meaning that the malicious preponderance brutally exterminates the innocent and defenceless two cats attacking a mouse – a game naturally ending up with the death of the weak mouse, etc.
The texts in the engraving are mainly in Dutch. At the top to the right we can see the siege of a town attacked by an army and hit by the bullets and shots of an artillery. A brief explanatory text in German (quoted above) is written below the image. Katalogová čísla: Collection Český Šternberk, kód: 424/59 Original name: Der Jesuiten grosse Klag, wegen ihrer verlohrenen Häuser, insonderheit in Deutschland. This leaflet issued by the Protestant party mocks the failures sustained by the imperial army and the Catholic Church, in particular by the Jesuits, when several times defeated in Germany around the year 1630.
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